What kind of lighting has the best color rendering for the gold and jewelry counters in shopping malls?

In shopping malls, the gold and jewelry counter is not only a key area for product display but also an important place to attract customers' attention and promote purchases. Among all display designs, lighting plays a crucial role. Excellent lighting can not only highlight the color and texture of jewelry, but also create a high-end atmosphere. So, what kind of lighting with the best color rendering effect should be used for the gold and jewelry counters in shopping malls? This article will explore from multiple perspectives such as color rendering index (CRI), color temperature, and type of light source.

1. What is color rendering? Why is it important?

Color Rendering refers to the ability of a light source to reproduce the true color of an object, usually expressed by CRI (Color Rendering Index), with a full score of 100. The CRI of natural light (such as sunlight) is close to 100, making it the most ideal reference light source.

In the display of gold and jewelry, if the color rendering of the lighting is not high, it will cause the gold jewelry to appear dull and lackluster, and the color of the jewelry will also be distorted, thereby affecting the visual perception and purchasing desire of customers. Therefore, choosing lighting with high color rendering is the primary condition for creating a luxurious display effect.

2. The optimal color rendering index (CRI) of gold and jewelry counters

Different materials such as gold, diamonds, rubies and sapphires, and jade react differently to light, but generally speaking:

CRI≥90 is an ideal choice for jewelry display.

CRI between 80 and 90 can be used in secondary areas, but it is not recommended for the main display stand.

Lighting with a CRI of less than 80 is prone to distortion, which seriously affects the appearance of jewelry.

3. Suggestions for selecting the color temperature of the lighting

Color temperature is the "cold or warm" sensation of light, expressed in Kelvin (K).

Color temperature (K) light color type applicable scenarios

2700K warm white light for home and ambient lighting

3000K warm white gold display recommendation

4000K neutral white light universal illumination

5000K+ cold white diamond and white gold display recommendation

For gold jewelry, it is recommended to use warm white light with a color temperature of around 3000K, which can enhance the golden hue and luster of the metal.

Diamond and crystal recommendations: Cold white light with a color temperature of 5000K to 6000K can highlight the dazzling effect and the cut surface.

Colored gemstones: The color can be adjusted according to the color of the gemstone. For example, sapphires can be treated with a neutral to cool light, while rubies can be treated with a slightly warmer color temperature.

4. Recommended types of lighting

LED lighting fixtures

High color rendering index (CRI can reach 95+)

Adjustable color temperature, long service life and high energy efficiency

It is especially recommended to use COB integrated light source LED, as the light is more focused and full

Metal halide lamps (have been phased out

It has good color rendering but generates a lot of heat, is not energy-saving and not environmentally friendly

Halogen lamp

The color rendering is close to that of natural light (CRI is approximately 95), but it has high energy consumption and generates a lot of heat

Taking all factors into consideration, LED lamps are currently the best lighting choice for gold and jewelry counters.

5. Tips for lighting layout

Combination of key lighting and auxiliary lighting: The main light focuses on the display items, while the auxiliary lights create an atmosphere.

Angle control: Avoid direct light spots into the customer's eyes to prevent reflection or shadow obstruction.

Color consistency of lamps: Avoid color differences affecting the overall appearance.

6. Reference to practical application cases

Counters of brands such as Chow Tai Fook and Lukfook Jewellery generally use high-color-rendering LED spotlights with a CRI of 90 or above, combined with warm white main light (3000K) and cold white auxiliary light (5000K) to achieve the display of both gold and diamonds.

At high-end jewelry exhibitions, there will also be dedicated color rendering lighting systems that can flexibly adjust the color temperature and brightness of the lights according to different materials.

7. Conclusion

The choice of lighting for the gold and jewelry counters in shopping malls directly affects customers' first impression and purchasing decisions. Selecting LED lamps with a high color rendering index (CRI≥90) and suitable color temperatures (3000K for gold and 5000K for diamonds) is a crucial step in creating a high-quality jewelry display. Carefully designed lighting not only makes jewelry shine brightly but also enhances the brand image and boosts sales growth.